The AeroDigital Blog

26
Mar

Five Ideas for an Effective Ecommerce Content Strategy

Ecommerce stores can be great content machines, as typically you will have anywhere from hundreds to thousands of products, each with their own dedicated product page. When you throw search-engine optimisation tactics into the mix, the end result can be having thousands of search-friendly content-rich pages. Or that’s the ideal situation anyway. Many ecommerce website owners make the mistake of not adding much content into the site, and as you might know unique content is what makes the search engines really tick. This can leave a site looking a bit like a ‘skeleton’ – it has all the bones but is in desperate need of some meat to flesh it out! Find out how you can use content to help your site achieve its potential…

Ecommerce Content Strategy

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08
Mar

Research Shows Websites Help to Increase Business Turnover

As a web designer that works at the fore-front of setting up online solutions for companies in a variety of industries, I’m well aware of the benefits that having a website offers these businesses. For an ecommerce store these benefits are completely obvious, as the online store offers a digital outlet where the company can directly reach customers throughout the world and sell their wares. For those companies that have a brochure website that is purely informational, even this can have massive benefits from the company – especially when combined with a powerful digital marketing strategy.

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06
Mar

Get Targeted Traffic to Your Site with Facebook Ads

If you’re in charge of the marketing for your website then you’ll no doubt be aware 0f the many different ways to advertise your business and website. Some are long term (eg: SEO and link building) whilst others have more instant results, such as Pay Per Click (PPC) and email marketing. One platform that you might not have considered is using Facebook to build leads and potential customers. Facebook has grown into a vastly popular social network, and despite its slight decline in popularity it still has a staggering 1.2 billion registered users.

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03
Mar

Is the Design of Your Website Affecting its Performance?

It’s all well and good having a beautiful all-singing all-dancing website, but does it actually achieve what you intended it to do? The visual design of your website is crucially important, it’s the first impression a visitor receives of your company. If it looks unprofessional, has mistakes or is incoherent with your brand then people aren’t going to hang around for long. When we’re developing a new website for a client one of the first things we do is to establish who the target audience are, and what the customer wants the website to achieve. With some brainstorming and research we then identify what design theme, elements and features would help to inspire confidence and provide an excellent user experience.

Is the Design of your Website Affecting Its Performance?

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24
Feb

How to Market Your Website in Five Steps

So you’ve had your all-singing all-dancing website designed and developed, and you’re now ready to start attracting the masses. First things first you need to think about your business objectives, target market and how you can find and attract those types of customer. Devising an effective digital strategy is the first step in the process, and this will help point your business and website marketing into the direction it needs to go. There’s no point taking an unfocused approach with no thoughts to targeting or relevancy as this is a surefire way to wasting both time and money. Thinking about your online strategy first will help you identify the most effective tactics that you can employ to accelerate your website’s profit generating potential. This article will provide five effective ideas on how to market your website, so you can pick and choose the ones that are most relevant to your business.

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19
Feb

Having a Clear Digital Strategy Will Boost Your Business

Confused by Social MediaPretty much everything has gone ‘digital’ these days and every year there seems to be a new social media platform begging to become the next social media trend. Platforms such as Facebook, Twitter, LinkedIn and many others have proliferated and become an excellent way that you can not only communicate with your customers, but also find out what your customers are thinking and saying about your company. Although these can have a hugely positive effect on your business (if used cleverly), with all of these different communication channels it can all seem a bit overwhelming for the small business that doesn’t have a dedicated department of ‘social media personnel’.

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13
Feb

A Big Thank You to Our Amazing Clients!

This post has been long in the making, however I wanted to wait until our new blog was launched so it forever features on our new website. Basically this isn’t one of our normal web design themed blog posts, but the purpose of this post is basically to say a big THANK YOU to all of our amazing clients that put their hands in their pockets to sponsor me in September 2013. For all of you that aren’t aware I signed up to run the Great North Run, a half-marathon around Newcastle in the UK. I had chosen to raise money for the well-known children’s charity, the NSPCC, and had pledged to raise £400 for their good causes.

A panoramic shot of the Great North Road in Newcastle, about 1 hour before the start.

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03
Feb

We’ve Launched our Redesigned Site!

It’s been a while in the making, but we thought it was about time we refreshed our own website to reflect our current experience and project portfolio. We’ve created a whole new brand identity that is more in line with our core business and the work that we love. The new portfolio system also hopefully does justice to presenting the projects we have completed in quite an innovative way.

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