Ecommerce stores can be great content machines, as typically you will have anywhere from hundreds to thousands of products, each with their own dedicated product page. When you throw search-engine optimisation tactics into the mix, the end result can be having thousands of search-friendly content-rich pages. Or that’s the ideal situation anyway. Many ecommerce website owners make the mistake of not adding much content into the site, and as you might know unique content is what makes the search engines really tick. This can leave a site looking a bit like a ‘skeleton’ – it has all the bones but is in desperate need of some meat to flesh it out! Find out how you can use content to help your site achieve its potential…

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