The ‘Digital Marketing’ Blog Category
So you’ve had your all-singing all-dancing website designed and developed, and you’re now ready to start attracting the masses. First things first you need to think about your business objectives, target market and how you can find and attract those types of customer. Devising an effective digital strategy is the first step in the process, and this will help point your business and website marketing into the direction it needs to go. There’s no point taking an unfocused approach with no thoughts to targeting or relevancy as this is a surefire way to wasting both time and money. Thinking about your online strategy first will help you identify the most effective tactics that you can employ to accelerate your website’s profit generating potential. This article will provide five effective ideas on how to market your website, so you can pick and choose the ones that are most relevant to your business.
Pretty much everything has gone ‘digital’ these days and every year there seems to be a new social media platform begging to become the next social media trend. Platforms such as Facebook, Twitter, LinkedIn and many others have proliferated and become an excellent way that you can not only communicate with your customers, but also find out what your customers are thinking and saying about your company. Although these can have a hugely positive effect on your business (if used cleverly), with all of these different communication channels it can all seem a bit overwhelming for the small business that doesn’t have a dedicated department of ‘social media personnel’.