The ‘Digital Strategy’ Blog Category
Ecommerce stores can be great content machines, as typically you will have anywhere from hundreds to thousands of products, each with their own dedicated product page. When you throw search-engine optimisation tactics into the mix, the end result can be having thousands of search-friendly content-rich pages. Or that’s the ideal situation anyway. Many ecommerce website owners make the mistake of not adding much content into the site, and as you might know unique content is what makes the search engines really tick. This can leave a site looking a bit like a ‘skeleton’ – it has all the bones but is in desperate need of some meat to flesh it out! Find out how you can use content to help your site achieve its potential…
As a web designer that works at the fore-front of setting up online solutions for companies in a variety of industries, I’m well aware of the benefits that having a website offers these businesses. For an ecommerce store these benefits are completely obvious, as the online store offers a digital outlet where the company can directly reach customers throughout the world and sell their wares. For those companies that have a brochure website that is purely informational, even this can have massive benefits from the company – especially when combined with a powerful digital marketing strategy.
It’s all well and good having a beautiful all-singing all-dancing website, but does it actually achieve what you intended it to do? The visual design of your website is crucially important, it’s the first impression a visitor receives of your company. If it looks unprofessional, has mistakes or is incoherent with your brand then people aren’t going to hang around for long. When we’re developing a new website for a client one of the first things we do is to establish who the target audience are, and what the customer wants the website to achieve. With some brainstorming and research we then identify what design theme, elements and features would help to inspire confidence and provide an excellent user experience.
Pretty much everything has gone ‘digital’ these days and every year there seems to be a new social media platform begging to become the next social media trend. Platforms such as Facebook, Twitter, LinkedIn and many others have proliferated and become an excellent way that you can not only communicate with your customers, but also find out what your customers are thinking and saying about your company. Although these can have a hugely positive effect on your business (if used cleverly), with all of these different communication channels it can all seem a bit overwhelming for the small business that doesn’t have a dedicated department of ‘social media personnel’.