The ‘Ecommerce’ Blog Category

26
Mar

Five Ideas for an Effective Ecommerce Content Strategy

Ecommerce stores can be great content machines, as typically you will have anywhere from hundreds to thousands of products, each with their own dedicated product page. When you throw search-engine optimisation tactics into the mix, the end result can be having thousands of search-friendly content-rich pages. Or that’s the ideal situation anyway. Many ecommerce website owners make the mistake of not adding much content into the site, and as you might know unique content is what makes the search engines really tick. This can leave a site looking a bit like a ‘skeleton’ – it has all the bones but is in desperate need of some meat to flesh it out! Find out how you can use content to help your site achieve its potential…

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03
Mar

Is the Design of Your Website Affecting its Performance?

It’s all well and good having a beautiful all-singing all-dancing website, but does it actually achieve what you intended it to do? The visual design of your website is crucially important, it’s the first impression a visitor receives of your company. If it looks unprofessional, has mistakes or is incoherent with your brand then people aren’t going to hang around for long. When we’re developing a new website for a client one of the first things we do is to establish who the target audience are, and what the customer wants the website to achieve. With some brainstorming and research we then identify what design theme, elements and features would help to inspire confidence and provide an excellent user experience.

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