If you’re in charge of the marketing for your website then you’ll no doubt be aware 0f the many different ways to advertise your business and website. Some are long term (eg: SEO and link building) whilst others have more instant results, such as Pay Per Click (PPC) and email marketing. One platform that you might not have considered is using Facebook to build leads and potential customers. Facebook has grown into a vastly popular social network, and despite its slight decline in popularity it still has a staggering 1.2 billion registered users.

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