The ‘Usability’ Blog Category

03
Mar

Is the Design of Your Website Affecting its Performance?

It’s all well and good having a beautiful all-singing all-dancing website, but does it actually achieve what you intended it to do? The visual design of your website is crucially important, it’s the first impression a visitor receives of your company. If it looks unprofessional, has mistakes or is incoherent with your brand then people aren’t going to hang around for long. When we’re developing a new website for a client one of the first things we do is to establish who the target audience are, and what the customer wants the website to achieve. With some brainstorming and research we then identify what design theme, elements and features would help to inspire confidence and provide an excellent user experience.

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