The ‘Website Design’ Blog Category
As a web designer that works at the fore-front of setting up online solutions for companies in a variety of industries, I’m well aware of the benefits that having a website offers these businesses. For an ecommerce store these benefits are completely obvious, as the online store offers a digital outlet where the company can directly reach customers throughout the world and sell their wares. For those companies that have a brochure website that is purely informational, even this can have massive benefits from the company – especially when combined with a powerful digital marketing strategy.
It’s all well and good having a beautiful all-singing all-dancing website, but does it actually achieve what you intended it to do? The visual design of your website is crucially important, it’s the first impression a visitor receives of your company. If it looks unprofessional, has mistakes or is incoherent with your brand then people aren’t going to hang around for long. When we’re developing a new website for a client one of the first things we do is to establish who the target audience are, and what the customer wants the website to achieve. With some brainstorming and research we then identify what design theme, elements and features would help to inspire confidence and provide an excellent user experience.